Shoof Cambridge NZ at World Dairy Expo

Today the company sells a wide variety of products — the kind of things you need when raising calves. One such is the Speedy Feeder, a plastic milk bottle which allows the young calf to suck milk at three different speeds. (Is there one for human babies? Geoff didn’t know but thought there should be.)
Although Shoof International spends a good amount of money to exhibit in Madison, the couple feel it’s worth it. “We sell through distributors,” Geoff says. “We come to Dairy Expo to provide support to dealers who handle our products and answer questions.”
It the trip worth the time and money (a one way ticket home costs $2,000)?
“We think so, or we wouldn’t come,” Geoff says. “Besides, we have been to cattle shows in England and Ireland and will go home after Dairy Expo.”

Geoff and Beverly Laurent and their Shoof International Company came from Cambridge, New Zealand to exhibit their animal equipment.
“We first came to World Dairy Expo in 1983,” Geoff says. “The show and our company have both grown a lot over the years.”
Geoff was a dairy farmer in New Zealand and started his company with one product, the Shoof. Their catalog calls it a shoe for a cow’s hoof. The Shoof protects the hoof when medication and a bandage are applied to treat lameness.

Cross Country: Innovations in farming big part of World Dairy Expo

29 September – 3 October 2009 Madison, Wisconsin, USA.

World Dairy Expo