The Leamington shops

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Celebrating our flash new Leamington CBD / village / shops / main street – Shakespeare Street – with photographs, is a tad underwhelming – you really have to be here / there. And you can when the ‘opening do’ happens on Friday the 2nd of October 2009 (I think I have this right). I see Waipa District Council refers to our shops as Leamington Village – that’s with a big V not Leamington village little v – which might be preferable and ever so slightly more accurate. Using the term village does not annoy me as much as some mis namings but anyone enticed to visit Leamington based on the name is going to be rather disappointed. Not that we don’t have a handful of excellent specialty shops – we do – but a village it ain’t. In marketing terms it sounds twee and distracting for the traveller looking for an authentic Cambridge Leamington experience. Leamington Shops is good it’s what most of us call ‘it’ and local knowledge and convention must count for something. Leamington Cambridge history is unique and worthy of mining for a more suitable description – if indeed one is deemed necessary.

Attention Children of All Ages in Leamington – there is going to be a Treasure Hunt in Leamington with prizes as part of the celebration to mark the completion of the upgrade to Shakespeare Street.

On Friday 2nd October at 4.30pm (update 5PM) the Mayor will “open” the road to start the Vintage Car Drive By, which will be followed by the Mayor unveiling a plaque to commemorate the upgrade. There will be music, face painting, balloons, stalls and a sausage sizzle – all to thank the Leamington Community for their support during the upgrade.

Treasure Hunt forms will be available from Leamington Pharmacy from Saturday 26th September and entries close at 5.00pm on Thursday 1st October. The winners will be announced during the event to which everyone, especially the folk in Leamington, is welcome.

Updated: 15th of September 2009
Updated again: 28th of September 2009

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Published by Michael Jeans

+64 27 496 3802 Cambridge New Zealand