Reflecting on where I’ve been

Mainstream Freight Group

Over the past sixty days I’ve been developing the Cambridge New Zealand website among other things. One of the selfish intentions of the project is to pull my own blog/website away from an at times relentless focus on my town (it’s been my town all my life) and spread my attention back to the varied and the random which have always been at the core of my image making. Not that I won’t continue to photograph here – it’s where I am.

So, beginning now and breaking with almost five years of tradition – here, I’m going to publish a series of images which have been neglected, overlooked or ignored. To kick off – I had to have a little chuckle this morning when confronted with this view from my driveway. A message of some significance given the discussions about social media and online marketing I’ve been having over the past few days.

Photo made  07:47 5/2/2011