This is simply – in a word naff!

In a few weeks time the small rural town of Cambridge, a wealthy English look-alike village, hub of the New Zealand equine industry and home to the national rowing team, will welcome tens of thousands of visitors for the 2010 World Rowing Championships.

The normally quiet, tree-lined streets have been adorned with bunting, local parks and public gardens groomed, shops well stocked and extra staff hired as the town prepares to become home, business and support centre, and party central to hoards of competitors, supporters and spectators.