I love the BMW mini – it is so cute and cuddly. I’ve seen this one, or it’s cuz, about lately. Pity the bold and wonderful branding doesn’t communicate well on first impact. I’ve been seeing Risk Management – the function of my brain making RISK out of MSK – coupled with the small m and g of imaging – you know the thing your brain does when presented with a jumbled letter order in a word still making sense. I had been thinking it was something to do with the world financial crisis. Seems they may have spent all their dosh on pimping their ride as they don’t appear to have a website – not that I could find. A cool and beautifully rendered concept pity about the message.
Michael Jeans 