

The Coronation Steps, on the Victoria Street Alpha Street corner of Victoria Square, Cambridge, New Zealand, feature two inscriptions:
Coronation Steps Erected by the residents of Cambridge and District to commemorate the coronation of HM Elizabeth II on June 2nd 1953 and also her visit to Cambridge on January 1st 1954
To the good citizens of Cambridge and District with appreciation for your generosity and support during the filming of “Her Majesty” November 18-21 2000
© Michael Jeans | +64 27 496 3802 | Cambridge New Zealand | michael@michaeljeans.co.nz
Published Friday 9 December 2016. Photograph made 2/7/2016.
I said at the time ‘this is rather akin to the Regional Council running the buses‘. The bus service is actually quite good; could do with some promotion, but it does what it does. And yes, it is easy to criticise, and no, I am not the target audience or market. Not even close. But. But. My gut reaction today, upon seeing this project, is much the same as when I made this photograph of the Telling the Waikato Story crew on the ground in July. How can I describe it? A stock image version of our place? A paint by numbers promotion? Who is this aimed at? Apologies; I mean, what is the target demographic? And yes, for good measure, what is Waikato? It’s kind of like that slide show your regional council make you watch in order to promote the promotion of your region. But then I’m not in that loop.
fin.
ref: Scoop | Waikato Story
Ian Kerr The Lettuce Man Cambridge Farmers’ Market Victoria Square Cambridge New Zealand. Cambridge Farmers’ Market Saturday mornings 8AM – 1PM Victoria Square Cambridge New Zealand.
© Michael Jeans | +64 27 496 3802 | Cambridge New Zealand | michael@michaeljeans.co.nz
Pre Christmas evening farmers’ market Victoria Square Cambridge New Zealand. Cambridge Farmers’ Market is held on Saturday mornings 8AM-1PM year round.
© Michael Jeans | +64 27 496 3802 | Cambridge New Zealand | michael@michaeljeans.co.nz